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12 August 2024 | wimer meijer

Crafting Jumbo's Easter Campaign: A Vibrant Collaboration

A New Visual Style for Jumbo: Easter Campaign Photography

Gestileerde foto van Jumbo Supermarkten-paastaart door STUDIO_M
Food photography: Jumbo supermarket's easter cake
Team Credits

Client: Jumbo supermarkten

Art Direction: Vijf890

Styling: Inès Beeftink

Food styling: Anouk Lorje

Photography: STUDIO_M

Retouche: STUDIO_M

Bringing Fresh Ideas to Life

Working on Jumbo’s Easter campaign was a thrilling opportunity to push creative boundaries and redefine visual storytelling. In collaboration with the brilliant stylist Inès Beeftink and the inventive minds at creative agency VijF890, we embarked on a mission to create a new visual style for Jumbo. The focus was on developing vibrant, surrealistic, and highly stylized images that would serve as a blueprint for all of Jumbo’s future photography expressions. This innovative approach aimed to make Jumbo’s Easter products not only stand out but also create a lasting impression on their customers.

Crafting the Surreal: A Stylist's Vision

Stylist Inès Beeftink played a pivotal role in shaping the campaign’s unique look. Her talent for blending colors and textures helped us create eye-catching, playful setups that truly captured the festive spirit of Easter. The images featured bright colors and surreal elements, making Jumbo’s Easter products stand out in a fun and memorable way. Working with Inès was a great experience, as her vision and creativity brought a fresh perspective to the project.

Different examples of the campaign

Perfecting the Final Touches

The final step was to ensure that the images were perfect for both print and digital use. This involved careful retouching to enhance the vibrant colors and fine-tune the details. The aim was to maintain the surreal quality of the photos while ensuring they were polished and professional. Collaborating with Vij890 throughout the process helped keep the creative vision on track. The end result was a set of striking images that not only showcased Jumbo’s Easter products beautifully but also established a new visual blueprint for their future campaigns.

Maximizing Creativity and Cost-Effectiveness: Stop-Motion Animation at STUDIO_M

Additionally, we created stop-motion animations for this project, highlighting an opportunity for the client to enhance their campaign while benefiting from the cost-effective and comprehensive services available at STUDIO_M, also including food video’s, post production, and animation.