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31 October 2024 | wimer meijer

INTO THE GOLDEN FLOW: CAPTURING BEER IN MOTION BY STUDIO_M

search for new dimensions through strange perspectives, editing and sound design

A colorful, dynamic and modern montage of pouring a beautiful golden beer. The focus is completely on the the bubbles, the waves and the light beams coming thru the surface
A still from the video, showing the different layers of a freshly poured beer
Team Credits

Food Video: STUDIO_M

Post Production: STUDIO_M

CAPTURING THE DIFFERENT DIMENSIONS OF A FRESHLY POURED BEER

Our latest project is all about pouring a beer, but with a twist: we play with time to transform a perfectly normal moment, into an almost magical experience. As the viewer dives into the beer, they enter a world where time seems to dissolve, where every bubble and droplet comes to life. These slowed-down, suspended moments bring a new dimension to something seemingly simple.

flexible and stretchable in time

To create the illusion of timelessness, we chose a combination of slow motion and time warp. Slow motion allows us to highlight the smallest details in the movement of the beer and foam, making every drop and bubble almost hypnotic. Time warp enables us to incorporate subtle speed changes, evoking a surreal feeling that draws the viewer deeper into the moment.

"Underwater Sound and Image Slow-Motion: A Surreal Experience in Post-Production"

“In the post-production of this project, we paid special attention to the sound design to enhance the visual effects and immerse the viewer in a surreal atmosphere. The use of heavy, distorted sounds adds depth to the slow-motion and accelerated scenes, making them even more impactful. Through unique sounds, reminiscent of an underwater experience, the sound design creates an ambiance that transports the viewer to another world. These sounds, sometimes abstract and intriguing, amplify the experience and evoke a feeling of being drawn into the beer as a viewer.”