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08 January 2025 | wimer meijer

Capturing the Mouthwatering Dr. Oetker Big American Pizza Packaging

We had the delicious opportunity to photograph and edit the redesigned packaging for Dr. Oetker Big American Pizzas, now available across the EU

Extreme close-up of a pepperoni pizza with melted cheese pulls, showcasing vibrant toppings and gooey cheese stretching from the slice.
Close-up of the DrOetker Big Americans double pepperoni pizza with perfectly melted cheese, pulling away from the slice and showcasing vibrant well lit toppings.
Team Credits

Client: Teun Stroeve @ DrOetker

Photography: STUDIO_M

Food Styling: Oliver Knight

Post Production: STUDIO_M

A Collaborative Effort with Food Stylist Oliver Knight

As food photographers, we love a challenge almost as much as we love pizza—almost. Our latest project? Capturing the deliciousness of the redesigned Dr. Oetker Big American Pizza range, now freshly stocked in supermarkets across the EU! Collaborating with the amazing food stylist Oliver Knight, we worked to ensure each pizza looked as mouthwatering on the packaging as it does when you pop it out of the oven—or maybe just a bit extra good… wink.

High-Quality Photography for Large-Scale Production

The full range consists of 10 SKUs, and we managed to shoot an average of three pizzas a day—a pace we’re proud of, given the high standards needed for an international project of this scale. With large production runs and a presence across European markets, it was crucial to create images that were not only consistent but also visually stunning. From arranging toppings to highlight the different ingredients to ensuring every cheese pull looked irresistibly gooey, we balanced efficiency with precision. Every image was refined with our signature beeldbewerking (image editing) to ensure perfection for such a high-profile, widely distributed range.

<> From gooey cheese to vibrant toppings, every detail was captured for Dr. Oetker’s redesigned pizza range, now gracing supermarket shelves across the EU.

Now Available: Dr. Oetker Big American Pizzas in Supermarkets!

And the best part? These drool-worthy pizzas are now available in supermarkets! So, the next time you’re cruising the freezer aisle, take a moment to admire our handiwork before tossing one (or five) in your cart. At our studio, we specialize in making food packaging shine, blending creativity, technical expertise, and a dash of fun. If you’re looking for a food photography team that can deliver visuals with just the right amount of extra, let’s chat—preferably over pizza!