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10 April 2025 | wimer meijer

The Art of Beer Video Amsterdam: Behind the Scenes with Zhiguli

Short but powerful, that was the brief for our beer ad video featuring Ignatius—a premium Belgian abbey beer. Working alongside Saskia Vermeulen from SASWERK, a brilliant Amsterdam-based designer who created the beer’s label, we turned her vision of a “higher realm” into a breathtaking reality. Here’s how we did it.

From Mood Board to Storyboard: Laying the Foundation

Every great project starts with a spark of inspiration. Saskia provided us with a mood board filled with ethereal and elegant vibes, and from there, we brainstormed to develop a detailed storyboard. This roadmap not only kept us on track but also allowed us to align our ideas seamlessly. As a full-service studio specializing in bier fotograaf Amsterdam and bier video production, we were able to keep costs low by handling everything in-house—from concept development to set design, styling, and special effects.

Ignatius beer, a heavenly brew brought to life in our studio’s latest video project.

Concrete, Water, and Smoke: Building the Scene

To bring this celestial vision to life, we got our hands dirty—literally. We poured concrete into custom shapes for the backdrop and built a giant aquarium as the foundation of the set. The floating bottle effect? Achieved with clever lighting, a touch of smoke, and our signature ingenuity. Adding the right size and number of droplets to the bottle was another layer of detail—making it look irresistibly fresh and divine. With our storyboard guiding the process, our editor swiftly assembled the first cut, while we fine-tuned the visuals through meticulous color grading.

The Final Touches: A Fresh Take on Beer Advertising

The result? A mesmerizing drank video that captures the essence of Ignatius beer—floating like a heavenly offering above water with its iconic label front and center. The feedback from Saskia and her client was effervescent, and we couldn’t be prouder. Whether you’re looking for stunning beer visuals or short ads for your drink brand, we’re ready to make your vision come to life.