shooting close-ups in many ways

Using diopters and macro lenses, we zoomed in on the finest details—every nerve of the orange, the fizzing bubbles in the drink, and the interplay of light on the liquid’s surface.

Since this was an experimental drinks video, the final structure emerged during the edit. The montage process was key to shaping the story—finding the right rhythm, choosing a soundtrack that matched the visual energy, and placing the shots in a sequence that made the textures and movement feel alive. The natural beauty of the orange and the vibrant drink took center stage, and through careful editing, we highlighted the sensory experience of enjoying Uludag Orange.

For the finishing touches, we added subtle overlays and effects to give the video a more dynamic and playful feel. This extra layer of creativity helped enhance the energy of the drinks video, making the final piece both engaging and visually striking.