27 May 2025 | wimer meijer
Regular Recipe Video Magic with Heinz
We created food video's that made people hungry and want to share them – during our regular shoots with Heinz.
Autumn recipe video of pumpkin fries with Heinz pickled ketchup
Team Credits
Food Video: STUDIO_M
Food styling: Joyce van Heerwaarden
Post Production: Heinz
A full day of saucy content creation
Each month, we teamed up with our friends at Heinz to create 5–6 short and punchy recipe video’s—all shot in a single, efficient production day. With Heinz ketchup, mayo, mayomix and their tangy pickled ketchup as our stars, we whipped up delicious content that was finger-lickin’ good and scroll-stopping. From setup to shoot, our in-house team handled it all—bringing efficiency, creativity, and tasty results to the table..
Recipe video of tofu nuggets with Heinz pickled ketchup
Multilingual food video's made easy
We set up our production with a smart plan: food video’s that could be rolled out in 5 different languages. That meant one shoot day, five markets served. Thanks to close collaboration with Heinz’s social media manager Delfina and food stylist Joyce van Heerwaarden, the content hit the sweet spot—fast, fun, and always on-brand. We delivered everything neatly organised, so Heinz could edit and distribute with ease.
Autumn recipe video of pumpkin fries with Heinz pickled ketchup
Fast, funny, professional – and on brand
Whether it was romantic tortellini, crunchy tofu nuggets or cosy pumpkin fries, our recipe video’s captured the vibe. High-volume content didn’t mean low quality—we brought storytelling and flavour to every shot. Looking for a content creation partner that knows how to scale without losing the sauce? Well, Heinz found one.
Romantic dinner: recipe video of tortellini with Heinz Fritto
